View the 2020 Merchant Listing

Follow the links below to learn more about:

2020 BluePass Policies

How to become a BluePass Sponsor

How to become a BluePass Merchant

Your participation in Junior League of Mobile’s (JLM) BluePass — as a merchant or shopper — helps JLM build better communities! That’s because BluePass is more than just a discount card; it’s also a fundraiser that helps JLM focus on improving the lives of children in our communities through our  impact area — Healthy Children: Hunger, Nutrition & Fitness.

How BluePass Works

  • BluePass can be used from October 1st through October 31st
  • Cost is $30 and provides users with a 20% discount at over 250 merchants throughout Mobile and Baldwin counties. Click here to view last year’s merchants.
  • Purchase a BluePass on line here.  All buyers will receive a digital pass and you can choose to also be mailed a physical BluePass card to keep with you!
  • BluePass is available for purchase to everyone in the community, not just JLM members.
  • All proceeds enable JLM to continue their community impact projects.
  • NEW FOR 2020:  Become a Friend of BluePass!  Friends of BluePass are businesses or members of the community who wish to support JLM but do not have a discount to offer.  As a Friend, your name will be listed on the JLM website and the front of the BluePass posters, with the designation that you are a Friend and that discounts are not offered through these businesses and/or individuals.